Microsoft Azure Tom Keane

Tom Keane: How to Succeed in Your Digital Marketing Campaign

Digital marketing has become an integral part of the marketing process for many businesses. Because of this, it’s essential to understand how to implement digital marketing in your industry successfully. Tom Keane states that, whether you’re just starting a new company or are somewhere in the middle of launching a product or service, you need to know the ins and outs of digital marketing.


Before moving forward with any online marketing campaign, you need to know your target audience. Every aspect of your digital campaign will need to be directed at a specific group of people. By knowing your audience, Tom Keane recalls, you can find out what types of marketing they respond to and what they want to see from your digital campaign. 


The most vital aspect you can do to succeed in your digital marketing campaign is to ensure you’re using the right tools for the job. As Tom Keane points out, while there are many tools out there that can help you create and manage your digital marketing campaign, you have to ensure that you’re using the right tools for the job. That doesn’t mean you should use every device out there. You should avoid doing that. 


Another critical aspect of digital marketing for your business is making sure that you’re measuring everything and tracking your progress. Tom Keane adds that if you want to make sure that you are measuring your campaign progress at least once a week. 

This will ensure that you can identify and correct any issues that may arise before they negatively impact your campaign. For Tom Keane, digital marketing is a great way to promote your business and reach a wider audience. Understanding how to implement digital marketing in your business correctly is essential to achieving your desired goals.