LEOPOLDO ALEJANDRO LOPEZ BETANCOURT’S ROLE IN THE RESURGENCE OF HAWKERS
Most people who have interacted with Leopoldo Alejandro Betancourt Lopez through his Medium articles are likely to paint him as a writer, but he is more than that. With his extensive writing skills and quality articles published on Medium, calling him a writer wouldn’t be a stretch. On the startup stage, Leopoldo Alejandro Betancourt Lopez is widely known for initiating the 12 Startups in 12 Months Challenge and salvaging the situation in Hawkers.
He is a South American businessman who studied at Massachusetts Suffolk University, earning degrees in economics and business administration. He has been touted as the saviour of Hawkers, a company specialising in fashion wear, i.e. sunglasses. In the early 2010s, the company faced a deep financial crisis, stagnating and could only be salvaged by cash infusion and fresh leadership. By 2015, the crisis had worsened, and the company was staring down at the barrel of insolvency and administration. Alejandro stepped into the rescue. With his ambition, vision, experience and connections from working with the O’Hara Administration (an international asset management company), he was the man to steer the company in the right direction. It didn’t take long before a company initially valued at thousands of dollars now has a whopping value of more than $70 million.
The main highlight of the company during Leopoldo Alejandro Betancourt Lopez tenure in 2016 take over as the president was the company’s modifying its marketing strategy, with a greater focus on social media as the ultimate marketing platform. This genius moves eventually worked. He subsequently recruited new group investors, forming a group called Saldum Ventures and injected a staggering 56 million dollars into Hawkers. Thanks to him, Hawkers is now celebrated as one of the most inspirational stories in the startup world.
Leopoldo Alejandro Betancourt Lopez success can be attributed to his vast experience, thanks to his extensive management career in different companies and startups. He has managed to work with Guruceaga Group and BGB Energy company as a director; O ́hara Financial as the company’s chairman.