Keter Sustainability Efforts

Keter CEO Alejandro Pena Talks More About the Keter Sustainability Efforts

Keter has had great success as a company that focuses on sustainability and Alejandro Pena, the CEO, cannot be happier. The company has made major strides in creating resin-based lifestyle products for homes. So far, they have been able to create almost 100% recyclable products and use almost 40% recycled materials for their production. However, Alejandro Pena says that they are focused on the future, and that involves making their products even more sustainable.

Making Environmental, Social, and Governance Issues the Guide

With governments around the world creating regulations to ensure businesses operate sustainably, Keter only hopes to get better. Since the business inception more than 70 years ago, they have focused on serving the shareholders, the customers, the communities, and the environment better. The business is driven by innovation and the need to leave the environment and communities better. According to Pena, focusing on ESG gives the business a competitive advantage.

Consumers are ready to spend more money for sustainably created products. Pena notes that markets have been evolving and as that happens, they are ever looking at what is good for the environment. Over the years, Keter has worked to reduce their carbon footprint and make their production processes clean. This has been achieved and they continue to cut down on carbon released. In 2021, for instance, Keter reduced their carbon footprint by 20%. The use or recycled resin and the creation of recyclable materials are some of the ways the company has been making the world a livable space. Pena notes that these efforts are advantageous to the company and to the customers, more information click here.