CEO Fitness

Diogo Corona as an Entrepreneur and Business Leader

Diogo Corona is a Brazilian businessman and entrepreneur who is known for being the co-founder and CEO of Smart Fit, a leading fitness chain in Latin America. Smart Fit was founded in 2009, and it has since grown to become the largest fitness chain in the region, with over 800 locations in 13 countries.

Diogo Corona, along with his business partner Marcio Callage, saw a need for affordable and accessible fitness options in Brazil, and they created Smart Fit to meet that need. Smart Fit’s business model is focused on providing low-cost memberships and a wide range of equipment and classes to attract a large customer base.

Under Corona’s leadership, Smart Fit has continued to expand rapidly, with plans for further growth in the future. The company has also expanded beyond traditional gym offerings, with the launch of SmartBox, a boxing-inspired fitness program, and SmartCoach, a digital coaching platform.

Diogo Corona was born in 1980 in Sao Paulo, Brazil, and earned a degree in business administration from the University of Sao Paulo.

Before founding Smart Fit, Corona worked in various roles in the financial and investment sectors. In 2009, he and his business partner Marcio Callage saw an opportunity to create a low-cost, high-quality gym chain in Brazil, and Smart Fit was born.

Corona has been recognized for his contributions to the fitness industry, receiving awards such as the Brazilian “Entrepreneur of the Year” award in 2019. He is also involved in various philanthropic activities, including supporting education initiatives in Brazil.

Diogo Corona is also a respected entrepreneur and business leader who has had a significant impact on the fitness industry in Latin America, making exercise more accessible and affordable for millions of people in the region.

Diogo has extensive experience working with clinical research organizations and clinical trial sites across Europe, Latin America, Asia, and Africa. He has also been part of several key project teams that have helped shape industry standards.