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Alejandro Pena Keter CEO On The Importance of Sustainability

In the contemporary world, it is very hard to find a company that has yet to put effort toward sustainability due to how people have grown conscious of the environment around them. It is more important for organizations to be more attentive to the regulations that have been put in place to govern environmental concerns. Keter is a leading manufacturer of home and garden products made from resins. The company’s chief executive officer, Alejandro Pena, has ensured that environmental, social, and governance (ESG) efforts are at the heart of the company’s mission.

When it comes to implementing ESG, most companies are just beginning the journey. Most companies now understand how ESG will affect their businesses and how the principles will affect the communities they operate in. Keter is not in the category of those companies. Alejandro Pena says that when he became the CEO of Keter, he knew that there was a great responsibility ahead of him, which was the company’s shareholders, customers, and the environment. He believes that his company is a leader in the industry and is responsible for following guidelines and making them a significant part of its mission. Some companies may view ESG efforts as an obstruction of business, but for Keter, ESG efforts are a marketplace determiner. It also views those efforts as a way to remain firm in the local communities for a long time.

Alejandro Pena also says that the company intends to stay a leader in the industry while being good to consumers and the environment. He believes this notion is a good practice and gives Keter a greater competitive advantage in the long term.

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