Alejandro Pena, Keter CEO, Makes Sustainability Possible
Keter’s CEO, Alejandro Pena, has been working in the home and garden industry for over 30 years. Mr. Pena sees home improvement as an opportunity for people to improve their lives. He is also passionate about making the world a better place, and sustainability is an essential part of this.
Sustainability Is an Essential Part of This Vision
Alejandro Pena believes that by using sustainable materials in his products, Keter can make its customers happy because they will know their purchases are helping to make our planet greener and healthier for future generations; at the same time, it allows him as CEO to sleep well at night, knowing he’s doing something positive for society.
Sustainability in His Products
Keter is a global company, but it’s also proud of its roots. The brand was founded by Alejandro Pena in Argentina over 30 years ago and has since grown into one of the most trusted names in outdoor living furniture. Keter products are made with recycled materials, sustainable materials, and renewable resources. In addition to being eco-friendly, the products are produced under controlled greenhouse gas emissions to help protect our environment.
Keter’s outdoor living and furniture collections are designed to be luxurious yet durable enough for everyday use. The company is committed to sustainable design practices that allow people everywhere to enjoy their outdoor spaces without adversely affecting the environment or their wallets.
How Does He Protect and Conserves the Environment While Making Quality Outdoor Living and Furniture?
Pena’s goal is to make Keter a brand that people want to buy and use, but he also wants to ensure that the environment is protected. This can be done using Eco-Friendly resin and not using virgin raw materials to make furniture. In addition, Keter has a recycling program in place where they take back their products at the end of their life cycle so they can be broken down into new materials again.